Digital Marketing
Services in
Salinas, CA.
You can click any service to see a page of its own explaining what the work is, how it runs and what you get. We write them so you know exactly what happens, with nothing invented and no figures we cannot point at.
Most of it is bought in twos and threes rather than one at a time, because the parts feed each other. A website nobody can find is not finished. Advertising pointed at a page that does not convert is a way of paying twice for one problem. So the list below is grouped by the job each service is doing rather than run off in the order we happened to write them.
All of it is digital marketing run out of one office in Salinas, for businesses here and across Monterey County. The trades we build for are on the industries page, and what the work has actually looked like is in the portfolio.
Getting found
3 servicesThe work that decides whether somebody searching in Salinas turns you up at all.
When somebody in Salinas searches for what you do, only a few names sit above the fold. We work on your pages, your words and your reviews until yours is one of them.
The map listing is what decides who gets the telephone call when somebody nearby searches for your trade. We claim it, fill it out properly, keep the hours and photographs current, and answer the questions and reviews that land on it.
Search engines and AI assistants both need something written down before either can recommend you. We write the pages, the service descriptions and the articles in plain language that sounds like you and answers the questions people ask.
Paid advertising
4 servicesBuying the top of the page, on the networks where buying it is worth it.
We are a certified Google Partner, so the people running your account work in it every week rather than once a quarter. Search advertising buys you the top of the page while the slower work of ranking catches up behind it, and you set the monthly budget.
You pay only when somebody clicks, which makes this the quickest way to learn what your customers respond to. We build the campaigns, watch which words turn into work, and stop paying for the ones that never do.
Bing carries fewer searches than Google, and fewer advertisers compete for the same words there. It also feeds Microsoft Copilot, so a single campaign reaches both the search results and the assistant.
Some of your customers are not searching yet, and those people never see a search advertisement. We put your business in front of them on Facebook and Instagram while they scroll, which is how a new location or a forgotten service gets discovered.
The website, and the shop
3 servicesThe page they land on, and the two places you can sell from it.
Most people meet your business on a phone screen long before they meet you in person. We design and build a website that loads quickly, says plainly what you sell, and makes calling you the easiest thing on the page.
Selling online is a different job from getting the telephone to ring. We work on the parts that decide whether a visitor becomes an order: the product pages, the checkout, the follow up, and the advertising that brings people back.
If you sell a product, plenty of people begin looking on Amazon rather than in a search engine. We work on your listings, your photographs and your advertising inside Amazon so your product appears on the first screen.
Social and video
2 servicesThe feeds, and the thing that has to be made before you can fill them.
A page that has not posted since last year tells a customer more than you would like it to. We keep a steady feed running that sounds like your business and gives people a reason to follow along.
People will watch a short video of you explaining something they would never sit and read. We plan and produce video for your website, your advertising and your social pages, built around the questions your customers keep asking.
All of it together
1 serviceOne plan over the top of the rest, for owners who would rather not buy them one at a time.
This is the whole picture rather than one piece of it: your website, your search results, your advertising and your social pages, planned together instead of bought separately. We look at where your customers already are, and we put the effort there first.
Not sure which of these you need?
That is what the free audit is for. Tell us what you do and where you do it, and you will get a straight answer about which of these is worth doing first.